Why Figs?

The fig tree and its fruit, an ancient and revered symbol, embodies our brand values of sustainability, wellbeing, and transformation. We have chosen the fig as the centerpiece of our logo to represent our commitment to creating a sustainable and thriving future for all.

Sustainable travel retreats

Unique wellbeing experiences

Hidden gems in stunning locations

Home > About us > Why figs?

The fig, a fruit of luscious sweetness and numerous seeds, holds a variety of symbolic meanings across cultures.

figs symbolism

Health & Wellbeing

Its abundance and fertility have earned it a place as a symbol of opulence and refinement, while its protective powers have adorned it with charms and amulets of the highest quality.

The fig’s medicinal properties have sustained humanity for centuries, making it a symbol of health and wellbeing, a fruit of the gods that nurtures both body and soul.

Spiritual Enlightenment

The fig tree has been recognized as a symbol of spiritual enlightenment, knowledge, and the pursuit of truth. Its association with the sacred and the divine adds to its allure.

Furthermore, the fig’s many seeds have led to its association with immortality and longevity, while its sweet, juicy flesh has been linked to sensuality and sexuality.

fig symbols health and wellbeing
Figs are symbol of transformation


The fig’s unique life cycle, from a closed flower to a ripe fruit, has been associated with transformation and growth.

It is a fruit of mystery and enchantment that whispers of pleasures that transcend the flesh.

Nature & Sustainability

Moreover, the fig is also a fruit that is deeply rooted in sustainability and nature. Its cultivation and consumption have a long history of being environmentally conscious and friendly, with many farmers embracing organic and sustainable practices to ensure that this precious fruit can be enjoyed for generations to come. 

The fig’s deep roots and sturdy branches provide shelter and nourishment for many creatures, making it an important part of many ecosystems. Its leaves have been used for centuries as a natural medicine, further highlighting its role as a healing presence in the world

figs symbols nature and sustainability

The fig’s rich symbolism and associations with sustainability, abundance, and transformation are why it was chosen as the centerpiece of our company’s logo. We believe that the fig’s unique qualities align with our brand values and message, inspiring us to create a logo that reflects not only our commitment to quality and wellbeing but also to the environment and the health of our planet.

Our goal is to provide products and services that not only nurture and transform the lives of our customers but also contribute to a sustainable and thriving natural world.

newsletter signup

Sign up for our Newsletter

Be the first to know about launch and learn about latest trends and exclusive offers.